The emerging natives of green purchasing and green supply chain management in South Africa are quite hostile and characterised by many players who scramble for market share. profitability and long-term survival. Organisations doing business under this initiative need to think of new business ideas to remain competitive. The study was done to analyse the influence of green image. https://www.roneverhart.com/Craggy-Range-Sauvignon-Blanc-Te-Muna-Road-Vineyard-Martinborough-2022/